MOLLY HUGHES WILMER

Molly is the lens that focuses Vision. In her career, Molly has been responsible for:

Strategic Planning
	including defining the mission, assessing core capabilities, establishing priorities, developing execution processes, conducting evaluation and refinement.

Value Proposition Refinement and Development
	including identifying crucial benefits offered and target market needs, highlighting market perception, creating the organizational presentation.

Corporate Branding and Re-Branding
	including launching corporate, product and service identities.

Strategic Marketing Campaigns
	including strategic development and execution for consumer-direct and commercial audiences utilizing diverse tools, including results-delivering advertising campaigns, events, web sites, packaging, annual reports, public relations, direct mail and publications ranging from monthly email newsletters to one of the top 100 product catalogs in the country.

New Product Launches
	for products, services, or events, including market research and analysis, product development and pricing, establishing operational organizations to market and sell to new channels, drafting and training sales staff on sales scripts and presentations, developing automated, customized life-cycle and product-specific campaigns.

As appropriate, she partners with an extensive network of independent consultants, national and international researchers, award-winning designers, writers, telemarketing specialists with Fortune 500 clients, national database marketers, event agencies with intimate and large-scale experience, high-end printing and production specialists, and successful web and digital designers and production engineers to assemble the most qualified team for each client.